Generali UK partners with LifeWorks to make Total Wellbeing solutions more accessible to employers

7th November 2018

As part of Generali-UK’s strategy to partner with the best providers in their various fields of wellbeing expertise - with a view to helping more employers access the services they need - LifeWorks by Morneau Shepell becomes the latest provider to join the insurer’s Wellbeing Investment Matching initiative.

LifeWorks, which provides the Employee Assistance Programme (EAP) included in Generali’s Group Income Protection (GIP) policy, is also a provider of Total Wellbeing solutions to employers, offering a range of services spanning family, health, life, money and work.

Now, thanks to Generali’s Wellbeing Investment Matching initiative, employers that have identified a specific wellbeing need have the opportunity to put in place targeted services provided by LifeWorks: including rewards and recognition; perks and savings; and physical wellness.

The latter includes a web-enabled facility that links together all of an individual’s fitness apps and wearables. This means that wellness programmes may be specifically tailored to an individual’s needs, with engagement encouraged through targeted push messaging.

Additionally, LifeWorks offers crisis support services, staff or line manager mental health training and benefit fayre support.

Simon Thomas, Director – UK Employee Benefits, Generali. “The new partnership with LifeWorks is another great example of how we’re able to bring together partners that enable employers to truly demonstrate their commitment to the wellbeing of their staff: a goal that is increasing in importance as more companies aim to be seen as an employer of choice1.

“In addition to the excellent support provided by LifeWorks’ EAP, which is based on above average delivery of face-to-face support, LifeWorks’ ability to harness leading edge technology to deliver a digital user experience for employees, with a view to improving wellness, is expected to be well received: a growing number of people now use wearable technology and smartphone apps as the base for their fitness and wellbeing2. It represents a great addition to our range of wellbeing services.”

Generali’s innovative Wellbeing Investment Matching initiative was launched over a year ago to help support clients in achieving their strategic and tactical wellbeing goals.

Where employers have identified a wellbeing shortfall and would like to implement a new initiative with a view to improving outcomes, Generali UK will work with the employer to help make this happen, including potentially contributing financially to the initiatives offered by its wellbeing partners, or other employer selected providers where appropriate.

Generali Wellbeing Investment Matching partners include: Mental Health at Work; VSP Vision Care; Doctor Care Anywhere; Babylon; and Nuffield Health.

Jamie True, Chief Digital Officer, LifeWorks by Morneau Shepell, commenting on the new partnership said: “Generali’s Wellbeing Investment Matching programme represents a great opportunity for people to take control of their total wellbeing. Wellness is more than just physical and mental health, it also includes social and financial wellbeing. The tech-driven approach available from LifeWorks means we are able to help people wherever they are in their wellbeing journey, and at a time and place that is convenient for them.

“Well-known for persistent user-engagement, LifeWorks encourages people to make small, incremental changes to their habits, that result in a healthier, happier, more productive community.”

Generali UK assesses potential Wellbeing Imventment Matching partners on their ability to bring tangible value to a business’ wellbeing strategy. Each provider has to meet or exceed Generali’s due diligence requirements, which include data security, financial stability and appropriate accreditation.
For further information on Generali’s UK’s Wellbeing Investment Matching initiative, its partners and the various added-value wellbeing services available visit this link;


1 Sunday Times Best companies to work for - and Glassdoor,22.htm

2 Fitness market expected to grow by 300% -